WeRadiate

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

Re-Designing the Dashboard as an insight-led management tool

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

SaaS

Web Dashboard

Core Features

Overview

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

My Role

Building a new layout, Improving visual clarity, Surfacing core user needs while making business facing decisions

Building the app from initial insight to a ready-to-pitch product concept. Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Outcome

Expanding the product capabilities and clientelle, Increased investor confidence, 40% increase in operational effienciency

Building the app from initial insight to a ready-to-pitch product concept. Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Team

1 Founders, 1 PM, 2 Eng

Duration

3 months

IMPACT

Increased User Efficiency and Boost in WeRadiate's Clientele

+40%

Increase in Users' Operational Efficiency

Increase in the Number
of Clients

+30%

Increase in the Farmer's Compost Quality

CONTEXT

WeRadiate sensors provide soil health data to 15 industrial composting facilities across 6 states in North America

→ Helps composting facilities save operational costs upto 31%

→ Farmers are able to sell the end product - Fertilizers - at 40% higher price points

PROBLEM WITH THE EXISTING DASHBOARD

Unclear Visuals

Lack of Guidance

No way to monitor piles on the go

Resulting in 20% drop in compost quality and operational efficiency

OPPORTUNITY AREA

Farmers relied on the dashboard to view and monitor soil health, but were left to interpret complex data on their own.

User Task Flow

Post Research with Client : Big Re-Use

Without guidance - Farmers were making critical decisions that were
time-consuming, stressful, and error-prone.

THE CHALLENGE

Reframing the dashboard from a passive data collection tool into an insight-driven management platform

Reduce the gap between knowing compost conditions and taking the right action at the right time

THE OUTCOME

Splitting the Screen

Aligning the dashboard to the users’ mental model by designing for the two ways they naturally viewed data - quick glances and deep dives.

LEFT

→ Immediate insights
→ Overview

→ Summary

LEFT

→ Immediate insights
→ Overview

→ Summary

RIGHT

→ Guidance
→ Actionable Tips

→ Contextual Detail

RIGHT

→ Guidance
→ Actionable Tips

→ Contextual Detail

FROM

Building a defined card structure

Aligning the dashboard to the users’ mental model by designing for the two ways they naturally viewed data - quick glances and deep dives.

Building a defined card structure

Aligning the dashboard to the users’ mental model by designing for the two ways they naturally viewed data - quick glances and deep dives.

Building a defined card structure

Helping users clearly understand what required urgent attention

Narrowing down to 4 important factors

Device ID
Pile Number
Dual Temperature Values
Temperature Status

Color coded temperature tags

Immediate visual cues about pile health

Warning users before issues escalated and confirming when their interventions were working

Alerts and contextual tips

Guiding the users on when and how to intervene when temperatures are outside of benchmarks

Clear Temperature Visualisation

→ Highlighting the optimal temperature range for quick assessment  

→ Introduced tones of blue for temperature lines to reduce color confusion  

→ Added Daily, Weekly, and Monthly segment control for easier comparison

PROCESS

Working directly with the founders was a highly collaborative and feedback oriented process. We went through multiple wireframes, renditions and flows to narrow down on what works best