Scene
Scene
Simplifying hangout planning for friend groups
Simplifying hangout planning for friend groups
AI
AI
Mobile App
Mobile App
Experiential Design
Experiential Design
Scene
Simplifying hangout planning for friend groups
Overview
Overview
Overview
My Role
My Role
Visual Design, Product Strategy, Conducting user interviews, Synthesizing data, Prototyping, Design System
Building the app from initial insight to a ready-to-pitch product concept.
Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.
Visual Design, Product Strategy, Conducting user interviews, Synthesizing data, Prototyping, Design System
Outcome
Outcome
Reducing planning time from 1 hour to less than 15 mins
Reducing planning time from 1 hour to less than 15 mins
Reducing planning time from 1 hour to less than 15 mins
Co-Lead
Co-Lead
Samyak Aggarwal
Samyak Aggarwal
Duration
Duration
12 Weeks
12 Weeks
Mentor
Mentor
Blake Hudelson
Blake Hudelson
CONTEXT
CONTEXT
CONTEXT
Friend groups crave meaningful, novel experiences.
Friend groups crave meaningful, novel experiences.
Friend groups crave meaningful, novel experiences.
But, planning feels more like work, than the fun that comes from it.
But, planning feels more like work, than the fun that comes from it.
80% of friend groups are stuck in an endless loop of "What to do?" and "I don’t know."
80% of friend groups are stuck in an endless loop of "What to do?" and "I don’t know."
THE PROBLEM
THE PROBLEM
💬
💬
Most plans die in the group chat
Most plans die in the group chat
👯♀️
👯♀️
More People, More Opinions
More People, More Opinions
🕴️
🕴️
Planning becomes a solo act
Planning becomes a solo act
CURRENT EXPERIENCE
CURRENT EXPERIENCE
WHAT PEOPLE SAID
WHAT PEOPLE SAID
Ash, 26
Ash, 26
Ash, 26
“Getting everyone to agree on one activity has always been an issue.
Just because you’re a part of a friend group, doesn’t mean you’re all the same people.”
“Getting everyone to agree on one activity has always been an issue.
Just because you’re a part of a friend group, doesn’t mean you’re all the same people.”
Works 9-5
Works 9-5
Lisa, 22
Lisa, 22
Lisa, 22
“I live with my friends, so every week we gather in the living room and ask each other what to do.
Eventually, we end up going to Page (the regular bar) and getting takeout!
“I live with my friends, so every week we gather in the living room and ask each other what to do.
Eventually, we end up going to Page (the regular bar) and getting takeout!
“I live with my friends, so every week we gather in the living room and ask each other what to do.
Eventually, we end up going to Page (the regular bar) and getting takeout!
Student
Student
SO WE ASKED OURSELVES…
SO WE ASKED OURSELVES…
How can we make it easy and fun for friend groups to decide what to do, together?
How can we make it easy and fun for friend groups to decide what to do, together?
THE EXPERIENCE
1/3
1/3
Everyone shakes their phones together to activate Scene
Everyone shakes their phones together to activate Scene
Everyone shakes their phones together to activate Scene
2/3
2/3
2/3
Scene gives a walk through of the app
Scene gives a walk through of the app
Scene gives a walk through of the app
3/3
3/3
3/3
Scene focuses on 4 questions to curate the hangout
Scene focuses on 4 questions to curate the hangout
Scene focuses on 4 questions to curate the hangout
Designed for in-person interactions, Scene solves for that narrow yet powerful moment: when people are already together, but don’t know what to do.
Designed for in-person interactions, Scene solves for that narrow yet powerful moment: when people are already together, but don’t know what to do.
From
To
SCENE IS BUILT FOR
Close friend groups who tend to fall into repetitive patterns
Close friend groups who tend to fall into repetitive patterns
🏡
🏡
🏡
Roommates
Roommates
👥
👥
👥
College Friend Group
College Friend Group
🤙
🤙
🤙
Post Grad Crews
Post Grad Crews
Let's see it in action
Let's see it in action
Let's see it in action
Setting the Energy Level
Setting the Energy Level
I want my the hangout to match with my current mood.
I want my the hangout to match with my current mood.
Setting the Budget
Setting the Budget
I want to set a budget, so I don't end up rethinking options because they’re not in my price range.
I want to set a budget, so I don't end up rethinking options because they’re not in my price range.
Setting the Distance
Setting the Distance
I want to define how far I'm willing to travel, so plans feel convenient and doable.
I want to define how far I'm willing to travel, so plans feel convenient and doable.
Selecting This or That
Selecting This or That
I want to be able to choose between preferences (like indoors vs. outdoors), so the plan aligns with my vibe.
I want to be able to choose between preferences (like indoors vs. outdoors), so the plan aligns with my vibe.
Once you’ve set the tone, its democracy from there on!
Once you’ve set the tone, its democracy from there on!
Scene curates a set of 4 plans to choose from
Scene curates a set of 4 plans to choose from
Scene curates a set of 4 plans to choose from
Choose the plan you'd like to do
Choose the plan you'd like to do
Choose the plan you'd like to do
Users can see real time who chooses what
Users can see real time who chooses what
Users can see real time who chooses what
The scene voted for the most is chosen
The scene voted for the most is chosen
The scene voted for the most is chosen
Your final Scene gives you the down low -
where to go, what to bring & how much you will be spending
Your final Scene gives you the down low -
where to go, what to bring & how much you will be spending
Your final Scene gives you the down low -
where to go, what to bring & how much you will be spending
BUILDING THE VISUAL LANGUAGE
BUILDING THE VISUAL LANGUAGE
The branding aims to evoke a space that feels collaborative, spontaneous, and simple.
The branding aims to evoke a space that feels collaborative, spontaneous, and simple.
WHAT ELSE CAN SCENE DO?
WHAT ELSE CAN SCENE DO?
Relive your iconic hangouts, track, split, and settle costs according to the hangout
Relive your iconic hangouts, track, split, and settle costs according to the hangout
Relive your iconic hangouts, track, split, and settle costs according to the hangout
BEYOND THE APP
BEYOND THE APP
Scene also lives in your phone as widgets.
Scene also lives in your phone as widgets.
Whether it’s a a quick reminder that it’s been a while since your last hangout, or a playful nudge to shake your phone, Scene notices!
Whether it’s a a quick reminder that it’s been a while since your last hangout, or a playful nudge to shake your phone, Scene notices!
Whether it’s a a quick reminder that it’s been a while since your last hangout, or a playful nudge to shake your phone, Scene notices!
Learnings and takeaways
Learnings and takeaways
Learnings and takeaways
🤝
🤝
🤝
Being an effective collaborator
Being an effective collaborator
Being an effective collaborator
Playing to each other's strengths and allowing for mistakes and wrong turns
Playing to each other's strengths and allowing for mistakes and wrong turns
Playing to each other's strengths and allowing for mistakes and wrong turns
🤳
🤳
🤳
Designing beyond screens
Designing beyond screens
Designing beyond screens
How design could facilitate experiences beyond the phone
How design could facilitate experiences beyond the phone
How design could facilitate experiences beyond the phone
👨👨👦👦
👨👨👦👦
👨👨👦👦
Designing for more than one user
Designing for more than one user
Designing for more than one user
Considering collective needs, rather than focusing solely on one user
Considering collective needs, rather than focusing solely on one user
Considering collective needs, rather than focusing solely on one user
Back to the top
Back to the top
Let's ✧ make
something ✺
wonderful
Let's ✧ make
something ✺wonderful
PORTFOLIO 2025
Reach out to me
Reach out to me
Reach out to me