WeRadiate

2025

Shaping the Brand Strategy and Product Identity

for an AgTech startup 0→1

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

Shaping the Brand Strategy and Product Identity

for an AgTech startup 0→1

My Role

Developing a cohesive visual identity spanning accross physical and digital touchpoints.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Developing a cohesive visual identity spanning accross physical and digital touchpoints.

Outcome

Increase in their clients, investor confidence and credibility to the brand and product experience.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Increase in their clients, investor confidence and credibility to the brand and product experience.

Team

Founder, PM, Eng

Team

2 Founders, 1 PM

Duration

2 months

Live Site

WeRadiate.com

PROJECT OVERVIEW

ABOUT

WeRadiate is an AgTech company, primarily serving large industrial composting facilities with its sensor and SaaS product

IMPACT

A story that connects emotionally and scales visually

Early Stage Funding & Investor Confidence

14.5%

Increase in the Number
of Clients

Increase in the Number of Clients

2x Faster

Inter Company
Asset Re-use

BRIEF

As an early stage startup, they needed:

Building Credibility in the AgTech space

Increase Investor and Client Confidence

Scalability for
Future Products

THE CHALLENGE

Making a complex tech brand feel relatable and rooted in care - for the composters & the environment.

MY APPROACH

Positioning soil as the hero. Using its permeability as a guiding metaphor - to move beyond the literal, expected AgTech aesthetic.

PROCESS

Learning as much as possible about the AgTech space,
their company, the visual gaps and their goals.

Setting Timeline

Research

Visual Alignment

Building Brand Book

(WHAT I DID)

1:1 Stakeholder Interviews

Brand Mapping

Competitive Audit

Exploring Storytelling techniques

1:1 Stakeholder Interviews

Brand Mapping

Competitive Audit

Exploring Storytelling techniques

THE OUTCOME

1/3

The Product Identity

Logo, Type, Colors, Imagery, Motion, Icons system, Visual Language

2/3

Building a Design System / Playbook

Putting together a system, for easier asset use & consistency
across different touch points

3/3

Extending the Visual System

A design system that could span across digital and physical
touchpoints - from product UI to pitch decks and field materials

Product Deck

Learnings and Takeaways

Advocating for Design Decisions

Zoomed out Systems Thinking

The Power of Feedback

Back to the top

Other Projects

Scene - Social app that
simplifies hangout planning

Bud.Ai - Turning nature's strategies
into actionable solutions

Bud.Ai - Turning nature's
strategies into actionable solutions

Bud.Ai - Turning nature's strategies
into actionable solutions

Let's ✧ make

something ✺
wonderful

PORTFOLIO 2025

Reach out to me

aashnakeswani@gmail.com

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