01
My Role
Outcome
Duration
Live Site
ABOUT
WeRadiate is an AgTech company, primarily serving large industrial composting facilities with its sensor and SaaS product
A story that connects emotionally and scales visually
Early Stage Funding & Investor Confidence
14.5%
Increase in the Number
of Clients
2x Faster
Inter Company
Asset Re-use
As an early stage startup, they needed:
Building Credibility in the AgTech space
Increase Investor and Client Confidence
Scalability for
Future Products
THE CHALLENGE
Making a complex tech brand feel relatable and rooted in care - for the composters & the environment.
MY APPROACH
Positioning soil as the hero. Using its permeability as a guiding metaphor - to move beyond the literal, expected AgTech aesthetic.
Learning as much as possible about the AgTech space,
their company, the visual gaps and their goals.
02
Research
03
Visual Alignment
04
Building Brand Book
(WHAT I DID)
1:1 Stakeholder Interviews
Brand Mapping
Competitive Audit
Exploring Storytelling techniques
1/3
The Product Identity
Logo, Type, Colors, Imagery, Motion, Icons system, Visual Language
2/3
Building a Design System / Playbook
Putting together a system, for easier asset use & consistency
across different touch points
3/3
Extending the Visual System
A design system that could span across digital and physical
touchpoints - from product UI to pitch decks and field materials
Product Deck
Zoomed out Systems Thinking
The Power of Feedback
Back to the top
