Kodiak

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

2024

2024

Building an icon suite for Kodiak to simplify complex concepts and build design consistency

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

My Role

Following existing brand guidelines and creating scalable suite of icons for web, marketing and other assets.

Building the app from initial insight to a ready-to-pitch product concept. Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Worked Alongside

The Paul Studio SF

Duration

3 Weeks

3 Weeks

3 Weeks

PROJECT OVERVIEW

PROJECT OVERVIEW

Building Grids

Building Grids

Icon suite ready for handoff

Icon suite ready for handoff

ABOUT

Kodiak Solutions operates at the intersection of healthcare and technology with its SaaS product, primarily serving hospitals, health systems, and physician groups.

BRIEF

Build a suite of icons, using the foundational DNA of the company

Build a suite of icons, using the foundational DNA of the company

These icons will be used across web, presentations and branded marketing materials. Representative - while not necessarily descriptive or literal.

IMPACT

IMPACT

9% Reduced Bounce Rate

9% Reduced Bounce Rate

Faster Speed of Asset Reuse

Faster Speed of Asset Reuse

Increased pages per session

Increased pages per session

PROCESS

1/3

Identifying shapes

2/3

Building blocks

3/3

Grid System

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Let's ✧ make

something ✺
wonderful

PORTFOLIO 2025

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